CFOs are focusing on China, USA and Germany as they seek expansion overseas
· These are the top three countries that are both global investors and attractors of inward investment
· China presents three times the business opportunity of Brazil, UK or France, according to the BDO Global Market Opportunity Index (ranking joint 5 & 7 respectively)
· For China, opportunity and risk go hand in hand: although it has the most reward factors, it is also perceived as being one of the most challenging countries
· 22% of Chinese CFOs say Germany is a particular focus for expansion, second only to the USA (33%)
· There is a strong link between size of potential market and proportion of future revenues, 60% say market size is of particular interest to their company’s expansion plans
· Market size and growth are the key opportunity factors determining expansion into specific countries; intensity of local competition and red tape & bureaucracy are key challenges.