BDO International is one of Belgium's top 10 most valuable brands
09 February 2017
BDO as a global brand has been rated the second most valuable brand in Belgium, according to Brand Finance, a leading brand valuation and strategy consultancy. Every year, Brand Finance evaluates and ranks brands to determine which are the most powerful and the most valuable. For the first time, they have created a league table for Belgium’s ten most valuable brands and BDO has landed in the top 10 as the only brand in the commercial services sector.
BDO is ranked number two overall and represents a brand value of €2.5 billion. According to Brand Finance, the reasons for the increase in BDO’s brand value this year are twofold: our brand strength score has improved as a result of better scores in factors such as satisfaction and recommendation, indicating that we have grown a stronger brand. Forecasts of long-term growth rate also appear more promising, reflecting confidence in BDO’s revenue-generating potential.
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